Marketing Firm Announces Integrated Media Buying Services

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Nationally recognized direct response media buying firm, Koeppel Direct, introduces their breakthrough Multi-Channel Direct Response approach to media buying.
 
Koeppel Direct, a leader in direct response media buying for the past decade, is launching a new service: Multi-Channel Direct Response media buying. The announcement will take place at the upcoming Electronic Retailers Association meeting. This new service combines direct response media buying for television, online media, print and radio. This industry-transforming announcement of Koeppel Direct’s new media buying approach will enable direct marketers to maximize profits from their direct response advertising.
 
As part of their Multi-Channel Direct Response media buying services, Koeppel Direct has formed Koeppel Interactive, a specialty division providing online buying for direct marketers. The combination of direct response TV, online, print and radio media buying services allows Koeppel Direct to maximize campaign performance for direct marketers.
 
“Our Multi-Channel Direct Response media buying approach brings together a full range of media options and allows us to find the channels that perform best for each campaign,” touts Peter Koeppel. “This helps optimize clients’ media campaigns and maximize their return on investment.”
 
Koeppel Direct is headquartered in Dallas, Texas, with satellite offices in Detroit, Austin, Iowa and Chicago. The Electronic Retailers Association meeting will take place in Las Vegas, Nevada, on September 9th – 12th.
 
Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response media buying, marketing, campaign management and creative strategies. With over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop marketing campaigns to increase profits. Peter is a Wharton MBA and has improved the media buying strategies and advertising for clients such as H.J. Heinz, DIRECTV, Hair Club, Ben Hogan Golf, and Little Giant Ladder.

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