Infomercial Media Buying

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Infomercial media buying is a specialized type of media buying. Infomercial time is sold in thirty-minute blocks on both national cable and satellite networks and on local broadcast stations throughout the U.S. Infomercial time is generally available when regular programming goes off the air during the overnight and early morning time periods and during the morning and afternoon on weekends. Infomercial time is priced based on the size and viewership of the station or network and the size of market where the station is located. The most expensive infomercial time periods are on major cable networks on Saturday and Sundays.

Since there are thousands of local broadcast stations and hundreds of cable and satellite networks, in order to buy infomercial time successfully it’s important to work with a seasoned infomercial media buyer. An experienced infomercial media buyer knows the stations and networks that perform best for certain categories of products targeting particular types of audiences. A knowledgeable infomercial media buyer also knows how to negotiate the most favorable rates for their clients. For example, the rate card for an infomercial time slot might be $1,000, but a savvy infomercial media buyer may know that particular time period is only worth $500 and will be able to negotiate a substantial level of savings for a client’s infomercial campaign by utilizing this type of knowledge and expertise.

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