Vuitton Launches Television Campaign

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High-end fashion and luxury goods giant Louis Vuitton is set to launch its first-ever television advertising campaign on February 15.

The 90-second spot, which was shot in Spain, India, Japan, and France, features average people unlike Vuitton’s print media campaigns that star such notables as Mikhail Gorbachev, Andre Agassi and Catherine Deneuve. The television ad will be aired on cable and satellite television channels and in movie theaters across the globe.

While Vuitton has always been a well regarded and known name, the company has not until now developed a television campaign. The overall objective of the ad is, of course, to promote the company’s brand. “It is supposed to touch our clientele and views in ways that perhaps other media will not touch, Louis Vuitton Marketing Director Pietro Beccari said. This is a way to say Louis Vuitton is different.

Beccari also said that the company believes strongly that the television advertising will assist in reaching new audiences in China and other Western countries.

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