http://drtvbuy.com/2008/09/12/drtv-a-cost-effective-advertising-solution/ Direct Response Television DRTV Buyer Infomercial Advertising and Radio Media Buying Thu, 07 May 2009 17:49:49 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://drtvbuy.com/2008/09/12/drtv-a-cost-effective-advertising-solution/comment-page-1/#comment-626 Bryan Sun, 14 Sep 2008 22:04:14 +0000 http://drtvbuy.com/?p=34#comment-626 There is no question that DRTV makes sense for traditional retail products, and also for more complex products like financial services. The 30 second spot is really on its last legs, and the winner is the 120 second (2 minute) DRTV spot. There is no question that DRTV makes sense for traditional retail products, and also for more complex products like financial services. The 30 second spot is really on its last legs, and the winner is the 120 second (2 minute) DRTV spot.

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