Ad Week Tracks 30 Years Of Ad Spending

On its 30-year anniversary “microsite,” AdWeek tracks ad spending from 1978-2008.

Here’s what we can see:

• Television has had its ups and downs but is decidedly up over 30 years (about 7 ½ times up)

• Newspapers up and down, and up about 3 times overall, but down for sure in recent years (over the past decade)

• Magazines just slightly higher than flat over the entire 30-year period

• Internet tracked only since 1998 and only one direction (up) with the exception of a dip in the 2002-2003 period

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