On its 30-year anniversary “microsite,” AdWeek tracks ad spending from 1978-2008.
Here’s what we can see:
• Television has had its ups and downs but is decidedly up over 30 years (about 7 ½ times up)
• Newspapers up and down, and up about 3 times overall, but down for sure in recent years (over the past decade)
• Magazines just slightly higher than flat over the entire 30-year period
• Internet tracked only since 1998 and only one direction (up) with the exception of a dip in the 2002-2003 period