Comments on: Retailers Personalize Consumer Email http://drtvbuy.com/2009/05/03/retailers-personalize-consumer-email/ Direct Response Television DRTV Buyer Infomercial Advertising and Radio Media Buying Thu, 07 May 2009 17:49:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jason O. http://drtvbuy.com/2009/05/03/retailers-personalize-consumer-email/comment-page-1/#comment-678 Jason O. Thu, 07 May 2009 17:49:49 +0000 http://drtvbuy.com/?p=51#comment-678 While online and offline merchants were slow to embrace email as an acquisition channel, the recession has spurred most retailers to at least test email acquisition. There is no better way to grow an email list because consumers acquired from the email channel complain and opt out less often and generate the highest response rates. While online and offline merchants were slow to embrace email as an acquisition channel, the recession has spurred most retailers to at least test email acquisition.

There is no better way to grow an email list because consumers acquired from the email channel complain and opt out less often and generate the highest response rates.

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