Newspaper Salvation Through Aggregate Status

We all know that the newspaper industry has been taking a major hit, with declining subscriptions contributing to lower print ad revenues. Newspapers have tried to adapt by going online, but the ad revenue they receive there is nowhere near enough to keep the highly-trained investigative personnel they need to perform.

One of the strategies newspapers haven’t yet considered is a fundamental change in the way they use their online platforms. The most successful online businesses are easy-to-use compilations of information – Google, iTunes, Etsy, Amazon.com. The strategy means that they can give consumers exactly the information they require in a single place.

Much of newspapers are similarly aggregators. They contain real estate ads, retail promotions, and classified sections selling everything from automobiles to new jobs. By using those naturally compiled sections of the paper, there may be a way to make newspapers valuable in a way that makes money for investigative journalism to continue and thrive.

Is it possible that by becoming an aggregate in select portions of the paper like classifieds, newspapers might just find their niche online – and that ad revenue they so desperately need?

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