Will the iPad Debut Without Content?

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When Apple introduced the iPad as a revolutionary new way to interact with media, many were excited about the prospect of viewing their favorite TV shows, reading their favorite magazines and newspapers, and even getting their textbooks on the slim, easy-to-carry tablet.

Apple’s enthusiasm may be wishful thinking. So far, Apple is still trying to procure the content that will make the revolutionary new platform worth using.

Apple was hoping to offer TV shows for a cheaper price than they are currently offered in their iTunes store, reportedly looking for a 99 cent price as opposed to the $1.99 or $2.99 per episode that users are currently paying.

Apple has not yet reached an agreement with the networks, however, many of whom are uncertain they want to be the first to jump onto this new, potentially dangerously unprofitable, platform.

Magazines and newspapers are holding back because of concerns that the iPad doesn’t support Adobe’s Flash video technology, which many publishers use for online ads. Publishers are also only working with a test version of the iPad app development kit, so are dealing with glitches that will no longer exist by the time the iPad goes to market.

In good news for Apple’s content prospects, their new virtual bookstore iBooks is doing well. Major publishers are on schedule to deliver their titles, perhaps because readers like Kindle and Nook have already assured them that new media is a profitable way to spread content.

We’ll see if TV, newspapers, and magazines follow suit.

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