Media Buying For Mobile Devices

Recently posted a news story anouncing that Yahoo had signed a deal with MobiTV. This deal could mean big things for media buying experts. It could be a way to target your indvidual direct response audience and customize your infomercial to reach a specific group of the population.

Yahoo has signed an advertising deal with MobiTV, a company that specializes in video content on mobile devices. Yahoo will serve as MobiTV™s primary network for advertising sales and distribution. MobiTV™s video service will be fully integrated with Yahoo™s recently launched Mobile Publisher Services.

As we progress, we will deploy additional features including next-generation interactivity, location-awareness and click-to-act – maximizing the currency this alliance offers brand advertisers, said Jack Hallahan, MobiTV™s VP of advertising in a statement.

Yahoo will begin integrating ads with MobiTV™s free and premium programming over the next few months. According to MobiTV, the company has generated more than a million subscribers since it launched in 1999.

With the addition of this latest client, Yahoo will be able to offer multiple media buys through its system that includes text banner and mobile video. The Mobile Publisher system lets mobile publishers display banner, video and in-game ads on their mobile sites and applications. Other partners at launch include web browser developer Opera and location-based mobile content network, go2.

Peter Koeppel is Founder and President of Koeppel Direct

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